marketing analysis & strategy

Sometimes the best way to start is by evaluating your current marketing mix and developing a strategy that best aligns with your goals and objectives.

An initial marketing analysis may include the following:

  • Desk audit of online marketing activities (website, social media, email marketing, etc.)
  • Review of other marketing and outreach activities (advertisements, events, etc.)
  • Interviews with key staff or board members
  • Marketing SWOT analysis and comparison to identified priorities
  • Recommendations for effective marketing and outreach strategy

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